Here's How to Get TripAdvisor Reviews to Grow Your Hotel Business

96% of travelers admit that reviews are important when researching a hotel online. There is no better time than now for reviews to be valuable. Recent reviews left post-COVID can help potential guests feel more reassured, given the added uncertainty of traveling and the new safety and distancing rules.

What is the secret to getting lots of good reviews? Apart from the fact that some businesses may consider ways to buy TripAdvisor reviews, offering exceptional service to guests is a better way to build a strong reputation and encourage genuine feedback. Hotels should also follow TripAdvisor's review guidelines to protect their credibility.

These tips will help you improve your ranking and rating on TripAdvisor.

Transparency with your guests is important

Keep your word. Don't let your audience down. There is nothing worse than having guests discover they have to trek across two busy roads and a parking lot to get to the beach, which is supposed to take only 10 minutes. Your site's descriptions should be accurate and appropriate. Don't say you don't offer tea or coffee or that the nearest supermarket is half an hour away if you do. Honesty is valued.

Don't take complaints lightly

When you get TripAdvisor reviews, you can't expect them all to be positive. Negative reviews are inevitable. When guests are unsatisfied, they are likely to approach you first before writing a negative review on TripAdvisor. If a customer complains, make sure they know that you will try to resolve the issue as soon as possible or provide an alternative. It is better to resolve the problem quickly, then and there, rather than have the customer vent anonymously on review sites.

It is also a good idea to let guests know that a feedback box or guest survey is available for direct feedback at the hotel, either during check-in or in the welcome book. You must ensure that your guests feel heard and taken seriously, as this can make a huge difference to their experience.

Limit extra costs

Make sure your guests are aware of any extra charges before the bill is due so they don't get any nasty surprises. Water, transportation, and Wi-Fi access are services that should all have their charges clearly explained. TripAdvisor users may complain if they're not satisfied.

Engage your staff

If you want to get positive TripAdvisor reviews, make sure your staff also knows how important they are to your business. Hotel staff must understand and be reminded of the importance of reviews in their jobs. Staff members can encourage guests to leave honest feedback, particularly when they interact with guests who are very positive about their stay.

By sending post-stay emails with a link to your hotel's page on TripAdvisor, you can encourage guests to leave a review. We recommend doing this as part of the contact-free guest journey. Make sure every guest can share their honest experience without pressure or incentives. For more guidance, check TripAdvisor's official advice for business owners.

Be open to criticism

It can't be ignored if the same complaints and suggestions for improvement keep popping up over and over again, no matter how hard it is to admit that there is a problem. By actively listening to your guests, you can prevent future complaints by improving the services and facilities they're mentioning.

In response to the original comment, explain that the suggestion has been implemented. Future customers may consider booking after learning how you handled the situation.

Respond to all reviews

Always keep an eye on your reviews and reply to them promptly with a neutral, understanding tone. There are always going to be bad reviews in the hospitality industry. Generally, you shouldn't reply to negative reviews just to soothe the person who left them, but rather to address the concerns of anyone who will later read your response.

The way you respond to the complainant will indicate how the hotel's management and staff respond when guests are dissatisfied with your service. Make sure your responses do not sound too generic. You need to address the specific complaints in the original review.

This is a checklist for improving your TripAdvisor rating

• Be sure your hotel's details are all accurate, including the phone number and email address, website link, physical address, hours of operation, etc.

• Don't forget to include relevant and accurate information about your hotel.

• Ensure that your imagery represents your hotel well, including the rooms and amenities.

• To make sure travelers can find your hotel easily, all categories and tick boxes that apply to it need to be checked twice.

If you address the four points listed above and update your listing accordingly, you should have the basics covered. Still, if you want to get more TripAdvisor reviews and improve your ratings, focus on providing excellent service and making it easy for guests to share honest feedback. You can also read our guide: Check the Cheat Codes to Get More TripAdvisor Reviews and Ratings.

Frequently Asked Questions

How can hotels get more TripAdvisor reviews?

Hotels can ask guests for reviews after their stay, send follow-up emails, and provide excellent service to encourage positive feedback.

Why are TripAdvisor reviews important for hotel growth?

They build trust with travelers and influence booking decisions, helping hotels attract more guests.

What is the best time to request a TripAdvisor review?

The best time is right after checkout, when the guest experience is still fresh.

How does Get Reviews Buzz help hotels get more reviews?

Get Reviews Buzz helps hotels with their online reputation and review-related needs, supporting efforts to improve their visibility online.

Can Get Reviews Buzz increase hotel bookings?

Better ratings and more positive reviews can help build trust with potential guests and may contribute to more bookings.

How can hotels use Get Reviews Buzz for long-term growth?

Hotels can use Get Reviews Buzz to support their review strategy, improve their online reputation, and build a stronger online presence.