Here’s how to get TripAdvisor reviews to boost your hotel business
96% of travelers admit that reviews are important when researching a hotel online. There is no better time than now for reviews to be valuable. The recent reviews that have been left post-COVID can help potential guests feel more reassured given the added uncertainty of traveling and the new safety and distance rules.
What is the secret to getting lots of good reviews? Apart from the fact that you can buy TripAdvisor reviews, you can consider taking the other path of offering exceptional service to guests, of course.
These tips will help you improve your ranking and rating on TripAdvisor.
Transparency with your guests is important
Keep your word. Don’t let your audience down. There is nothing worse than having guests discover they have to trek across two busy roads and a parking lot to get to the beach, which is supposed to take only 10 minutes. Your site’s descriptions should be accurate and appropriate. Don’t say you don’t offer tea or coffee or the nearest supermarket is half an hour away if you don’t. Honesty is valued.
Don’t take complaints lightly
When you get TripAdvisor reviews, you can’t expect them all to be positive. Negative reviews are inevitable.
When guests are unsatisfied, they are likely to go to you first before writing a negative review on TripAdvisor. In case a customer complains, make sure they know that you will try to resolve the issue as soon as possible or provide an alternative. It is better to resolve the problem quickly, then and there, rather than have the customer vent anonymously on review sites.
It is also a good idea to let the guest know that a feedback box or guest survey is available to offer direct feedback at the hotel, either during check-in or in the welcome book. You must ensure that your guests feel heard and taken seriously, as this can make a huge difference to their experience.
Limit extra costs
Make sure your guests are aware of any extra charges when the bill is due so they don’t get any nasty surprises. Water, transportation, and Wi-Fi access are services that should all be provided for charge nowadays. TripAdvisor users will complain if they’re not satisfied.
Engage your staff
If you want to get positive TripAdvisor reviews, make sure your staff also knows how imperative they are for your business. Hotel staff must understand and be reminded of the importance of reviews in their jobs. A staff member should encourage reviews, particularly when they interact with guests who are very positive about their stay. By sending post-stay emails with a link to your hotel’s page on TripAdvisor, you can nudge guests to leave a positive review – we recommend that you do this as part of the contact-free guest journey.
Be open to criticism
It can’t be ignored if the same complaints and suggestions for improvement keep popping up over and over again, no matter how hard it is to admit that there is a problem. By actively listening to your guests, you can prevent future complaints by improving the services and facilities they’re mentioning.
In response to the original comment, explain that the suggestion has been implemented and future customers may consider booking after learning your handling of the situation.
Respond to all reviews
Always keep an eye on your reviews and reply to them promptly with a neutral, understanding tone. There are always going to be bad reviews in the hospitality industry. Generally, you shouldn’t reply to negative reviews to soothe the person who left it, but rather to assuage the fears of anyone who will later read your response. The way you respond to the complainant will indicate how the hotel’s management and staff respond when they are dissatisfied with your service. Make sure your responses do not sound too generic – you need to address the specific complaints in the original review.
This is a checklist for improving your TripAdvisor rating
- Be sure your hotel’s details are all accurate, including the phone number and email address, website link, physical address, hours of operation, etc.
- Don’t forget to include relevant and accurate information about your hotel.
- Ensure that your imagery represents your hotel well, such as the rooms and amenities.
- To make sure travelers can find your hotel easily, all categories and tick boxes that apply to it need to be checked twice.
If you address the four points listed above and update your listing accordingly, you should have the basics covered. Still, if you are in a hurry and want to get positive reviews as early as you can, you can also consider the option to buy TripAdvisor reviews.