Having 5-star ratings and a good number of positive reviews can have a huge impact on how your business is ranked within the Local Services ad unit. When your business gets more positive reviews and the star rating is somewhere from 4-5, you can easily book more jobs through Local Services Ads.
For specific industries like locksmiths, plumbers, garage door pros, electricians, and HVAC companies, Google’s Local Service Ads are a great supplement to local SEO campaigns. During a local search, a searcher may see several trusted professionals listed above the traditional PPC ads; these new ads display a business’s phone number, hours, ratings, and reviews. With Local Service Ads, Google goes one step further to connect searchers with the local businesses.
Did you know that consumers spend 13 minutes and 45 seconds reading reviews before making a purchase decision? With this in mind, let’s talk about the importance of LSA reviews. In general, reviews are important. They build client trust and can strengthen your firm’s credibility. Additionally, they can affect whether or not people hire you. Among the seven factors that affect how LSAs appear and perform, reviews are one. LSA ranking is affected by both your review rating and the number of reviews you have – and the higher your rating and the more reviews you have, the more likely it is that the LSA can convert leads as well.
LSA reviews appear without any type of verification mark, LSA verified reviews are labeled as “Google verified jobs,” provided it was booked through your LSA. Having said that, LSA reviews matter a lot and you should get them!
