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LifeCore Flooring

Maximizing Reach and Engagement: A Social Media Optimization Case Study of LifeCore Flooring


LIFECORE Flooring, a new line of engineered hardwoods, hired us to help bring its brand to market digitally. Starting from scratch, we created a custom WordPress website to highlight LIFECORE’s beautiful products and its brand promise of being a leader in healthy hardwood flooring.

About the Project

LIFECORE had no social footprint and had to start from scratch in terms of social following. We need to create engaging visual content that will entice users to follow and interact with the new hardwood flooring brand. Furthermore, due to limited initial product photography, we had to think outside the box to bring the brand to life.

Campaign Summary


Using an intentional and methodical social media strategy, we launched an effective social program that included a mix of paid and organic content to grow LIFECORE’s social following, all while delivering content that engaged our new audiences with our posts.

The team was able to capture users’ attention on Pinterest, Instagram, and Facebook by developing creative calls to action for user-generated content and emphasizing LIFECORE’s commitment to healthy living.

Result & Outcomes

We assisted LIFECORE Flooring in developing a vibrant brand presence across all of its social media channels by creating creative content that generated millions of impressions and hundreds of thousands of interactions.

Delivering Result That Matters

$0.05 Avg. Facebook Advertising Cost Per Engagement

Facebook paid social campaigns yielded extremely affordable CPE rates.

6.3% Overall Instagram Engagement Rate

LIFECORE Instagram followers exceeded industry engagement averages of 1% to 5%.

165k TOTAL Facebook Post Engagements

Our Facebook posts resulted in a 610,741% increase in platform engagement.

1.5M+ Facebook Impressions

More than 1.5 million user impressions were generated through organic and paid social campaigns.

16,500 Inc. in Facebook Page Likes

LIFECORE was able to build a significant Facebook audience from scratch.

2.48M Total Pinterest Impressions

In 2022, LIFECORE generated millions of impressions solely through engaging Pin content.

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