When do you need an On-Page SEO Audit?
Did you ever wonder why you weren’t getting as many Google visits as you used to? Perhaps you just want to make sure the SEO specialist you’ve been paying is worth it? In order to resolve these challenges (and many others), you should conduct a comprehensive website audit. In other words, you should have an experienced SEO take a look at the underlying code and check for coding errors, link functionality, and page loading times, along with the usual things like user experience and relevant links. This is when you first hear about on-page SEO.
What is SEO Audit
Simply put, an On Page SEO audit identifies issues that could impede your site’s ranking in Google and other search engines. Your organic traffic will be lost if there are problems that prevent your site from being crawled and indexed properly, your content does not match your competitors, or toxic links are present (a few common issues that an audit could reveal).
When you aren’t getting traffic, you’re also not getting sales. The people who enjoy this traffic and conversions are your competitors.
You should audit your website if you know that your competitors might be taking traffic and conversions that you could otherwise benefit from.
By not auditing your site regularly, you are likely to miss opportunities for growth, problems that have arisen from recent changes, or things that can be improved.
But Why Does Technical SEO Audit Matter?
Even if the content is fantastic, your site is not functioning properly, and you are losing traffic.The importance of technical SEO can be illustrated by that example.
If you don’t have it, Google and other search engines won’t be able to find, crawl, and index your site. Without access to search engines, your site cannot rank and you become one of the 90.63 percent of websites that don’t receive organic search traffic from Google.
SEO can be negatively affected by user experience issues, like slow page loading times and unclear navigation, even if your site can be found. Moreover, issues like mobile optimization, duplicate content, and site security can cause search engines to rank your site lower. When you get the audit done, you get a fair idea about the strategies you need to adopt.
(You will get a fair idea whether you need to invest in quality backlinking services or need to adapt any on-page SEO strategy.)
Now that you have a basic understanding of SEO Audits, let’s look at three sure signs that you need an on-page SEO audit.
The first sign is that your search rankings have dropped.
You should find out why Google visits are dwindling sooner rather than later if you can’t pinpoint a reason. Simple technical problems with your website can be easily overlooked, but they can cost you dearly in search engine rankings.
You should know that even moving to the second page of Google’s listings can result in thousands of lost weekly visits. It is not a situation you should ignore in the hope things will get better if your website disappears from the search listings. To avoid this, you need to get an audit report but make sure to hire a professional and the best local SEO company to get the audit report, as only an expert can provide you with a comprehensive report.
You have launched a new website, and you are eager to make sure that it was correctly coded.
Let’s say you’re in the middle of a website redesign and you’re getting a good deal. It looks great, but you’re not sure how knowledgeable the designer was about SEO or the best ways to develop a website.
The presence of new plugins, new content, and new staff may worsen underlying coding issues over time. The right team will be able to spot problems early on and prevent them from becoming major problems that slow down your website and cause errors, as well as affect your search visibility.
You are just uncertain
The SEO process is hard, detailed, and unforgiving. The majority of search consultants find keywords, tweak content, and order citations, but lack the technical expertise necessary to dig deeply into coding. An in-depth website audit may be recommended in that case. And to do so, it is recommended to contact the best local SEO company to do the job for you.
If you think your SEO advisor could use some help, you might want to have someone do it even if they don’t suggest it. A comprehensive audit can uncover issues that editing content or rewriting page titles cannot. If you put more time, effort, and money into search engine optimization, your efforts are more likely to be rewarded.
What does an SEO audit reveal?
In light of a few instances where a detailed SEO audit is obviously needed, let’s now look at what such a checkup entails. It entails a close, in-depth look at your website’s underlying code.
It allows you to see things through Google’s eyes, so you can identify any issues that could be preventing you from ranking highly.
The following are just a few brief examples of the kinds of issues we might find when conducting an on-page SEO audit:
- External or internal links do not point to a valid destination
- Search engines are unable to crawl links
- Unintelligible characters
- Missing and hidden files
- Website loading speed is slow
- The Meta tags are not optimized
- Image Alt texts are missing
- Canonical issues
- Website content is not fully optimized
A list like this is by no means comprehensive. As you examine the details, it becomes more apparent why marketers may not see why their search visibility, digital marketing, and inbound lead generation is suffering. This type of error will not be noticeable unless you get an on-page SEO audit.
For this reason, you should keep a check and get timely audits done to ensure that your website ranks in SERPs and you are able to pinpoint and resolve any issues which may arise. You can contact us for a free audit report.