How google reviews contribute in your SEO practices
SEO is a crucial part of all your online marketing tactics. You have more power than ever to stay on top of Google’s featured snippets, direct answers, and suggested videos. But have you ever given a thought about some other factors that might affect or influence your SEO strategy?
Don’t know if you have noticed it or not, but reviews also contribute in your SEO practices. Not only do they help you establish a positive online brand image but they also help you get noticed online and boost your GMB listing rank. Today, we’re showing you the many ways in which reviews can benefit your SEO and boost your Google rankings. As you read this, you’ll know why most businesses today buy google reviews.
Customer feedback leads to more keywords
You probably haven’t considered your customers to be content creators, but after reading this, you might just change your mind. You need to view reviews differently than you see feedback alone – that’s how Google sees them, after all. You provide Google with new content whenever a customer leaves you a review. You are likely to get your business, product, service, or even location included in it, regardless of how good or bad it is. This helps Google better understand what your business does, which helps you rank higher in the search engine results pages.
Are there repercussions? Higher rankings for your target keywords (because reviews have a higher keyword density) and a higher conversion rate (because the user intent is more relevant).
Gain an edge over your competitors (and improve your CTR)
The opportunity for you to get ahead will come from using reviews, rather than your competitor focusing on navigation, coding, and search terms.
You can improve the ranking of your website by collecting reviews and installing rich snippets. Your listings will appear as Rich Results listings, which means any reviews you collect will show up as golden stars under your listing.
Who doesn’t appreciate a bit of gold? This luxurious-looking icon will capture the attention of searchers and entice them to listen to your music. However, you’ll stand out by doing more than that – while it can be easy to challenge claims made by a corporation, it’s almost impossible to challenge reviews left by actual customers. Your brand trust increases when you have more reviews, which often results in a higher click-through rate than your competitors, regardless of where you rank in the SERPs.
How does all this affect SEO? Google uses a higher CTR as one of its ranking factors. Your site’s popularity depends on the number of people who visit it. The more visitors you have, the more Google has to say about your site. It’s likely you’ll see an increase in rankings due to this increased traffic since Google likes to provide its users with the best experience.
Google trusts user reviews
The importance of high-quality links has remained constant throughout the last five years of SEO. Even though we are not specifically discussing links here, the fundamental principle is the same with regard to the importance of a good review.
It’s smart that Google understands reviews the same way that searchers do.
A company with a high number of positive reviews (not mandatory if you get or buy google reviews) usually appears at the top on Google – this clearly reflects Google’s desire to offer its users the best experience.
If you focus on providing great customer service and collecting high-quality reviews, you’ll appear at the top of Google search results.
Responding to reviews encourages interaction
As Google is sometimes unclear when it comes to the ins and outs of ranking factors, in recent months it has publicly encouraged the collection of and response to reviews. In Google’s My Business Support Pages, it says, “Reply to customer reviews about your business, to show that you value your customers and their feedback.” We can’t argue with the words of Google when it comes to communicating with customers.
Several factors contribute to the success of SEO when you respond to reviews:
- The search engine can now crawl even more keywords.
- Your website appears to be regularly updated, which could be a sign that you regularly interact with your customers.
- When you respond to reviews properly, you can influence your customer to change or delete a negative review, which could improve your overview positioning and a key ranking factor.
Bounce rates are affected by real customer reviews
A high bounce rate is a huge killer of SEO rankings, as many webmasters and SEO specialists know. Let’s say you heard that 105% of customers are more likely to make a purchase on your site if there are reviews. Consumer reviews increase both brand knowledge and consumer trust, so users will likely spend more time on your site and will be more likely to convert. Result? Better Google rankings, fewer bounces, and more time on your site.
Why reviews are beneficial for local SEO
For local rankings, reviews are even more valuable, even though they affect all types of SEO.
This relates to how local business reviews are laid out. Review listings contain much less information than a standard listing with a meta description, so they are a key indicator of quality for searchers, as well as helping you to distinguish yourself from your competitors. 48% of people visit a company’s website after reading positive reviews, so you’ll likely see a traffic boost below the fold, which is another Google ranking factor.
All in all, SEO is constantly changing, and you can’t afford to be stationary – reviews are crucial if you want to stay on top. Your SEO efforts, directly and indirectly, depending on the way you handle reviews, irrespective of whether you offer services, products, or a mix of both. Thus, even if staying ahead of the game means that you should buy google local guide reviews, you should do that!