With 2.2 billion active monthly users, Facebook is the most popular social media platform. Following Facebook are YouTube and Instagram. Due to its global reach, it is the premier source of product information and reviews on social media. ‘62% of Americans used the platform regularly in 2017. By 2019, this number is expected to rise to 64%. In comparison to baby boomers, millennials are 3.8 times more likely to use Facebook and 1.6 times more likely to learn about new products through digital channels. A survey of more than 2,000 U.S. internet users found that 49% visited Facebook to read reviews of local businesses. Google and Yelp ranked first and second, respectively. Building a positive brand presence helps.’ Review sites are one of the most influential purchase influences for online shoppers. 68% of respondents said trustworthy reviews influence their buying decisions, while 23% of respondents said social media recommendations influence their decisions. A user's perception of a brand may be influenced by online reviews - whether it's trustworthy or not. According to a survey conducted in October 2017, 84% of respondents trusted online reviews as much as personal recommendations. Businesses developing positive reputations quickly respond to online reviews. According to Lithium, 72% of Twitter users expect brands to respond to negative tweets within one hour. If the brand responds promptly, its likelihood of being recommended through social media increases by 47 per cent. ‘Businesses should pay attention to Facebook reviews whether they aid consumers with their purchasing decisions or make them feel appreciated.’ Having great online reviews on Facebook will instantly increase your chances of gaining new customers (the reason why you should buy 5 star Facebook reviews). Online reviews are just as trusted as personal recommendations, even with a few bad reviews. Additionally, you will be much more likely to win business from your competitors if your business has a Facebook rating of 3 stars or more. It is obvious that your company needs Facebook reviews, and now it is time to ensure you are ready for all those positive reviews your customers have been wanting to leave. Added Reviews to Your Facebook Business Page You're likely to find a star rating for a company on Facebook when you search for it. Why are their ratings so high? For your Facebook Page to receive star ratings and reviews, you will need to ensure it is configured to do so. You may miss out on some stellar comments if your reviews are hidden.
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