Check Out Why You Should Trust Online Reviews?
Customer reviews are important for shoppers! So essential as it turns out to be in the digital world. According to the survey, 90% of consumers go through online reviews before visiting a business. Though, 88% of consumers trust online reviews as much as personal recommendations.
For almost everything, today, having easy access to the web has rapidly transformed the way people make a purchase.
It is very rare to blindly make a purchase decision without reading several online reviews. Nowadays, from mobile phones to dental services, everyone checks out customer feedbacks. However, with that, they come to know the brand reputation and quality the company sells to people around.
Before deciding to visit a business, 90% of shoppers read at least one online review in 2016. Most often, 94 per cent of people buying products online reported that a negative review has urged them to avoid visiting a business.
Getting to know why you require online reviews will help you optimize your customer experience to help create a positive online footprint.
In this blog, we will be discussing about online reviews and how to find the fakes!
Can You Trust Online Reviews?
Organizations whether small scale or large scale consistently plant positive reviews of their personal products and competitors’ products with negative reviews. However, the result says many of the ratings you go through online are not credible.
So, why should trust online review? According to fake spot, they compiled an exclusive list of products with the most bogus ratings. It is a lineup of the most famous consumer products that will bot amaze you and inform your next buys. The conclusion states, if something looks wrong, it probably is. Though, if you buy it, you will get what you pay for.
The first and foremost reason customers trust online reviews is that they need transparency from businesses that are based out locally. The next reason why customers have robust trust in online reviews is that they depend on the opinions of others to influence what they should do.
People will give a try to the new restaurant if everyone else has posted reviews about it, but they will avoid it if everyone says negative about the services they offered or the food wasn’t delicious.
Customers not always trust reviews. Most of the reviews are unreasonable, undetailed or fake. However, 91% of people trust reviews as much as personal recommendations, nine per cent of people are pretty skeptical about online reviews and only build trust in a few reviews.
In fact, 25 per cent of people need to make a trust that the reviews that they read are authentic before they can believe they are trustworthy as a personal recommendation.
Also, 50 per cent of the people that go through the online reviews know when few negative reviews are irrational and have empathy towards the businesses that get those types of customer feedback.
It is exact, you don’t want to get any negative reviews but the positive news is that if you get an unfair review, some of your consumers will also most likely see it as unfair and won’t question the business quality.
The first question arises-can you trust online reviews? Yes, of course!
Based on the customers’ feedbacks, they take further action and recommend the company to their friends and family in case if they liked their offering.
Reviews make a great impact on the Brand and the Company. Know how?
- First, it helps in brand recognition. When customers visit your page, they directly hit the review button.
- Second, more visitors will stick to your Google page and website, more searches will exist in the same. While visitors will check out reviews on your business page, they will tend to click on the buy button.
- Third, once your customers made a purchase and received a product, you can request them to write a review instantly based on their experience. Make sure to not skip any customer as you might forget to inform at first. Though, positive reviews can help bring more customers to your business in bulk.
- Forth, reviews are the perfect and simple medium to communicate with your customers directly. You come to know your customer’s experiences, changes you need to make in your business if you receive negative feedback and you can get a chance to be grateful to them for using your product or service.
Online Reviews Are Essential for your Business
Customer feedback can reveal about your online business store. A stock of positive words can have a major impact on your conversion rates, driving purchases and creating a base of consumers who will stand behind you and the product. The following key points outline the advantages that make online google reviews are important for your online store.
Drive Business Sales
Depending on the collective actions of others, social proof refers to the psychological phenomenon where people judge and decide depending on the collective actions of others. In such a scenario, going through the positive reviews from other people who made the same buys builds confidence that buying a well-reviewed item is a good choice.
In such scenes, people want proof from other customers that a product or service is worthy of all and not just unbiased advertising from brands.
Reviews are trusted twelve times more than other marketing materials showcasing that social proof is a robust force.
The Bottom Line
In 2019, the global eCommerce market reached about $3.5 trillion. Well, there are countless brands in every category but without a source of quality verification and reliability, it is difficult to know whom to build trust.
While keeping the hold of a product is the best way to gauge quality, reviews can be the next best thing for businesses that exist solely in the eCommerce space. Reading dozens of reviews that indicate good quality and services create an online reputation that customers can have trust. Also, customers are 63 per cent more likely to trust and buy from an organization with reviews.