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Water Workztx

Water Workztx

WaterworkzTX, a leading power washing service provider in Dallas, Texas, approached Adaired Digital Media Agency to redesign and redevelop its website using the most recent Content Management System (CMS). The goal was to implement an updated design and user experience while simplifying workflows and improving back-office editing capabilities. Previously, the website lacked best practices for User Experience (UX), resulting in a clunky user experience and inconsistent brand representation.

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The Challenge

WaterworkzTX had undergone a comprehensive discovery, wireframing, and design phase with their agency of record to establish the foundation for the new website and adhere to the refreshed branding. They required an experienced developer to perfectly transform the designs on the latest version of WordPress and connect every page component to an intuitive back office for effortless updates. With no emphasis on UX best practices previously, the existing website frequently resulted in suboptimal user experiences and irregular brand presentation.

Campaign Summary

The Solution

Because we were taking on a project that was already in progress, our first step was to conduct extensive discovery with both teams to better understand the project’s history and determine the best path forward to meet client expectations and timelines.

Our primary focus encompassed understanding:

  • The history of the updated designs
  • New components or functionality introduced within the site
  • Integration requirements, such as novel technologies to highlight
  • Design principles and interaction methodologies for various sections

To accomplish this, we engaged in thorough discussions concerning design approach and functionality to establish tailored section behaviors and interactions catered towards users.

Collaborating closely with the team, we successfully brought the designs to fruition, guaranteeing accurate mapping of content components to WordPress and proper functioning.Leading compilation, processing, and implementation efforts throughout the development stages involved our cohesive group comprising Project Management, Development, Resource Allocation, Content Creation, and Quality Assurance specialists.

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The Results

Following the migration of designs to the most recent version of WordPress, the newly updated design now effectively highlights the brand while making it easier for the Waterworkz Team to update the site without requiring additional development assistance. User involvement has improved significantly, which will continue guiding prospective enhancements and modifications to the platform.

We’re working diligently to optimize the site even further, implementing changes based on real user data and engagement. Meanwhile, the new website provides visitors with a more streamlined browsing experience, highlights valuable resources, and improves overall brand perception.

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