Universal Pest Control

The project involved the optimization of the client’s PPC campaign to better align with their business goals. With a specific emphasis on increasing conversions, while maintaining cost-efficiency, our team undertook a comprehensive analysis of the existing campaign’s performance to identify areas for improvement.

Our client, a Florida-based pest control service provider, approached us seeking to enhance their online visibility and increase conversions through Pay-Per-Click (PPC) advertising. With a keen focus on optimizing their digital marketing efforts, they entrusted us with the task of revamping their PPC campaign to drive more targeted traffic and ultimately boost their customer acquisition.

Our primary objective was to enhance the client’s PPC campaign performance by increasing both the quantity and quality of leads generated. This involved improving key metrics such as click-through rate (CTR), conversion rate, and cost per conversion, ultimately leading to a higher return on investment (ROI) for the client.

The initial campaign faced several challenges, including low CTR, limited impressions, and a relatively high cost per conversion. Additionally, the client was struggling to effectively target their desired audience, resulting in suboptimal campaign performance and a lower-than-desired conversion rate.

To address these challenges, we implemented a series of strategic solutions aimed at optimizing the client’s PPC campaign:

• Keyword Optimization: Conducted thorough keyword research to identify high-converting keywords relevant to the client’s services and target audience.
• Ad Copy Refinement: Crafted compelling ad copy tailored to resonate with the client’s target audience and highlight their unique selling points.
• Audience Targeting: Utilized advanced audience targeting techniques to reach users most likely to be interested in the client’s services, including geographical targeting to focus on the Florida market.
• Bid Management: Implemented strategic bid adjustments to maximize the campaign’s visibility while ensuring cost efficiency and ROI

Our strategy focused on refining the client’s PPC campaign to enhance its relevance and effectiveness. This involved:

• Keyword Expansion: Expanded the campaign’s keyword list to include a wider range of relevant terms, ensuring comprehensive coverage of potential search queries.
• Ad Optimization: A/B tested various ad creatives to identify the most effective messaging and design elements for driving conversions.
• Landing Page Optimization: Collaborated with the client to optimize landing pages for improved user experience and conversion rate optimization.
• Continuous Monitoring and Optimization: Regularly monitored campaign performance metrics and made iterative adjustments to optimize performance and maximize ROI.

The implementation of our strategic solutions yielded significant improvements in the client’s PPC campaign performance:

• Impressions decreased from 1.38k to 904, indicating more targeted ad placements.
• Clicks increased from 44 to 66, accompanied by a substantial improvement in CTR from 3.19% to 8.13%.
• Conversions surged from 2 to 11, resulting in a remarkable increase in conversion rate from 4.55% to 16.67%.
• Cost per conversion decreased significantly from $108 to $52.70, demonstrating improved cost-efficiency and ROI for the client.