LifeCore Flooring

LIFECORE Flooring, a new line of engineered hardwoods, hired us to help bring its brand to market digitally. Starting from scratch, we created a custom WordPress website to highlight LIFECORE’s beautiful products and its brand promise of being a leader in healthy hardwood flooring.

LIFECORE had no social footprint and had to start from scratch in terms of social following. We need to create engaging visual content that will entice users to follow and interact with the new hardwood flooring brand. Furthermore, due to limited initial product photography, we had to think outside the box to bring the brand to life.

Using an intentional and methodical social media strategy, we launched an effective social program that included a mix of paid and organic content to grow LIFECORE’s social following, all while delivering content that engaged our new audiences with our posts.

The team was able to capture users’ attention on Pinterest, Instagram, and Facebook by developing creative calls to action for user-generated content and emphasizing LIFECORE’s commitment to healthy living.

We assisted LIFECORE Flooring in developing a vibrant brand presence across all of its social media channels by creating creative content that generated millions of impressions and hundreds of thousands of interactions.