The client, a provider of extended car warranties in the USA, approached us to enhance their online presence and drive more qualified leads through their PPC campaigns. Prior to our engagement, their PPC performance exhibited moderate results, with room for improvement across various metrics.
In the competitive landscape of automotive services, effective digital marketing is crucial for businesses to stand out and attract potential customers. This case study delves into the transformation of a USA-based extended car warranty dealer’s Pay-Per-Click (PPC) campaign, showcasing significant improvements in key metrics and highlighting the strategies employed to achieve these results.
Our primary objective was to optimize the client’s PPC campaigns to increase lead generation while simultaneously reducing the cost per acquisition (CPA). We aimed to improve key metrics such as click-through rate (CTR), conversion rate, and overall campaign efficiency.
Following the implementation of our optimization strategies, the client’s PPC campaigns witnessed significant improvements:
Witnessed sudden increase in the searches.
Substantial boost in local views.
Website drove quality business leads.
PierPoint Mortgage came to Get Reviews Buzz wishing to improve their organic presence in the United States. With the desire to rank keywords in the local 3 pack as well as significantly increase traffic and calls, they wanted a strategy that covered all bases.
Our in-house teams got to work on an integrated strategy that would exceed the client’s expectations and produce commendable results.
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