One of the most important measures of success for your business is your online reputation. The online world is real life; your reputation online is everything. Your digital marketing strategy must therefore include monitoring and maintaining your online presence. You must identify problems early (and address them) and provide timely feedback. Maintaining a positive reputation starts with monitoring online reviews about you. This is the reason why most businesses buy reviews on Google. It illustrates the importance of customer reviews regardless of the ethical aspect of this practice. But there are a few more ways to take control of your online reputation. Wanna know how do you monitor what people say about you online? To monitor your reputation online, check out these tools.
Chatmeter
Chatmeter helps brands and agencies improve customer satisfaction by collecting and analyzing feedback. You will receive emails when there are any reviews found on over 20 local search and review sites. Furthermore, you will receive notifications whenever your brand publishes new content. It helps you see how you stack up against your local competitors by spying on their activities and using their insights to improve your marketing strategy. Your website and store pages can be updated with reviews from external websites using their widget. The information you provide on your profile on one listing site is automatically updated on your profiles on other listing sites as well. They also provide a useful brand visibility score, allowing you to examine the online presence of your brand against that of its biggest competitors.RankRanger
RankRanger is an SEO tool but also has a reputation manager. Search engine results can be analyzed to check for slanderous or negative content, as well as monitor search engine results changes and how your efforts on reputation management have an impact on your visibility.Google Alerts
One of Google's many free tools is Google Alerts, which is valuable for marketers and SEO professionals. To get alerts for a company name, enter it along with terms related to your niche. According to your preferences, you will receive email notifications of your mentions as they occur, once a day at most, and at least once a week.Social Mention
Over 80 social media sites, including Facebook, Twitter, and YouTube, are monitored by Social Mention. Yes, one way is to buy 5 star Facebook reviews, but with this tool, you can monitor your FB reviews and mentions.SEMrush
It allows users to track the sentiment of online mentions, as well as the authority of resources, using SEMrush. The free version of SEMrush comes with a limited number of features. The following are some things you can do with this tool:- Search for mentions without backlinks.
- Influencers in the field.
- Identify the estimated reach of your campaign.
- From mentions, track referral traffic.
- Recognize the sentiment expressed in the mentions.
- Review the mentions of authority resources.