Google, known for its continuous experimentation with features and algorithms, has recently implemented a change in certain Google Business Profiles.
This change removes reviews on some GBPs, leading to confusion and frustration among business owners. Hence, it's essential for businesses to stay informed about such developments and take appropriate actions to maintain their online reputation.
The Issue at Hand
You're not alone if you've noticed the sudden removal of reviews on your GBP. Google is currently testing this change, and some businesses have reported receiving notices about the restriction.
Though it may seem alarming, it's crucial to understand that this is part of Google's ongoing experimentation with its platform. If your GBP is affected, you may have received an email (refer to the image below) at your registered email address about the same.

While it can be frustrating, it is crucial to be proactive. If you discover that your customer's reviews have been removed, new reviews are not getting published, and your GBP rankings are seeing a significant drop, we advise you to make an appeal to Google.
The appeal process allows businesses to contest decisions and seek clarification from Google. It's a recommended step for those who believe their reviews are being unfairly restricted.
You can use the link below to make an appeal to Google
https://support.google.com/business/gethelp
Avoid Unreliable Review Sources
Given these advances, it's critical for businesses to be vigilant about where they get their ratings. Google's experiments may result in temporary limits on some sorts of reviews.
Therefore, businesses should avoid obtaining reviews from unreliable or low-cost sources, since this might result in severe repercussions, including temporary bans.

Social Growth Engine
Build community and drive engagement across platforms
Post Creation
Captivating content tailored to your brand voice.Content Calendar
Strategic planning for consistent, timely posts.Reel Editing
Professional edits for short-form video content.Creatives
Custom graphics and visuals to boost engagement.Featured
Social Media Strategy Amplified LifeCore Flooring's Reach
View Case Study