A Complete Guide To Google My Business in 2021
Having your business listed in Google My Business (GMB) listing is the best way to enhance your business reach and visibility in the Google search results. You might have a lot of questions about how Google My business works and how you can use it to your advantage.
This blog has all your questions answered! Find everything that you need to know about Google My Business.
What is Google My Business?
Google My Business (GMB) is a free tool created by Google to help business owners manage their display in Google and Google Maps search results. With it, you can request free local business information from Google and add contact information, business hours, photos, services, and other information.
Why is “Google My Business” important?
If you want your business to appear on Google, then setting up your GMB profile is important. Anyone can enter their business name and register with Google. Doing so will make your company’s “Google My Business” profile more prominent in Google Map results. It can also help your business appear on the “Search Result”.
Google’s Optimized Business Information enables you to provide users with useful business information such as business hours, your location, driving directions, etc., to increase overall business. Are you willing to be managed by managers instead of random people? Your business information?
Business analysis can also be obtained from the “Statistics” panel, such as: how customers search for your company and how the queries they use to find your company interact with your company information and these statistics are generally better than the data on Google Analytics easier to master for small business owners. Profiles/lists are the number one tool that can help balance visibility between large and small companies.
How to set up Google My Company and publish my company on Google?
Note that I suggest you configure it from a desktop or laptop. It would be easier only if you want to delete a list: Check out this resource for information on how to delete a list from Google My Business.
- Visit the official website and visit the following page: https://www.google.com/business/ or go to Google and enter “Google my business”. Click on the first result that you will see.
- Enter the Google My Business home page and click the Manage Now button. If you are not signed in to a Google account, you will be prompted to sign in.
- Make sure you are logged into the Google account that you want to link to Google Places.
- Set up your business name once you log in. If you have not set up business information before, you will be prompted to enter your business name, continue to enter it, if someone has already listed it in Google (this is not uncommon), then you should see your business information appear.
- If your business is not listed, click on the search result with the following text below your business name:
- Create a business with this name that appears (like mine below), go ahead and click on it. GMB sets your company name and clicks Next. Set your company address.
Now you can choose between physical stores or service area
For more information, see the commercial section of the physical store and the service area. The location setting depends on whether your business is operating in the storefront or the service area, the way to set the location will be different.
Hide your address if you already have a listing and want to hide your address on Google, you can do so through the information settings of the GMB dashboard, here we will introduce you to how to hide your Google My Business address from Google Maps:
Let’s understand this with the help of an example; if you have a brick and tile business, you need to establish the location of your business on the map. You may need to drag the marker to the exact location of your business on the map. Just place the marker on the location on the map and hit the “Next” button again.
Set your location as a service area merchant if you are a merchant serving a region, you must inform Google in which region you serve customers. This step of classifying your business is also very important, so don’t worry. Take the time to get it right. By setting the “Category”, you can set the main category or the subcategory.
If you want to appear on the Google search results page when potential customers search, it is important to do this step correctly for the product or service you provide.
Provide the contact information that should be shown to customers.
Adding this information to our list is optional, but highly recommended. The real benefit of adding a website is that you can drive leads to it, making it easier to convert your audience into leads. You can. Your phone number allows customers to contact you directly.
How to optimize your business data in Google My Business?
The search results will show companies associated with that location. What you see in the Google search above looks like gold. But without checkouts, about 26% of all clicks are on the first result in the list (no ads). Otherwise, about 8.6% of clicks go to the rich snippet and 19.6% to the first organic search result.
Some ways to optimize your GMB for better reach-
- Claim the Business profile
- Keep the location-related information accurate
- Publish photos and Google posts weekly
- Encourage your customers to leave reviews
- Respond to reviews
- Be prompt at answering the questions
- Maintain the business profile
- Write complete ‘business description’
More Tips for Tracking Organic Traffic in Google My Business with Google Analytics
One of the problems with tracking organic traffic with Google Analytics is whether the traffic on your list is in a map bundle or in regular organic results. It’s hard to say where it came from. Just add the UTM parameter to your website URL in your Google My Business dashboard.
Select the appropriate category for Google My Business.
If you’re not sure which category is right for you, you can search the types of businesses we have on Google to see which category your competitors are choosing. There is also a Google My Business category search list with a list of currently available categories. If you look at the trends among them, you can guess that this is a category from which to choose.
You can add content to the list in the Service Editor Service section.
This is useful for users, but it won’t help you evaluate additional keywords from an SEO standpoint. Google My Business automatically offers several services. However, you can also create personalized services. As of October 2020, this service is not yet showing up in computer searches but will appear in some mobile searches.
To optimize the service section: Click Services on the left. Create a manual section on the GMB dashboard or add services to an existing section. Add the services you want to provide. Add the sales price if necessary. When you’re done adding information, click Add.
How to edit Google My Business Attributes?
The easiest way to add and edit the “Google My Business” attributes is to add or edit the “Google My Business” attributes in the “Business” control panel. Once on this page, look at the “Information” screen and scroll down to the section labeled “Google My Business Attribute Tag”. Click the edit icon GMB edit icon to select which attributes are applicable to the company and then complete these changes by clicking “Apply”.
Google Recommendations My Business Review
If you want customers to leave reviews online. Just ask and respond to customer reviews. You are asked to rate. But follow the rules.
Note. Don’t forget to get reviews on other major online platforms as well. If you see people your customers call to post on your list, they’ll say something too. Say ‘Thank you if your appraisal’ if the review is positive. If it’s negative, try to be kind and do what you can do to solve their issues.
How can I remove negative comments from the list?
You can’t just remove customer reviews from negative reviews. However, Google allows you to dispute false opinions. Please note that we cannot guarantee that it will be removed due to your dispute.
How can I deal with fake comments on my Google listings?
In the business pane, click the comment (on the left) to find the comment tag you want, and click the three little dots in the upper right corner of the comment. Click “Report Inappropriate Content” and you can track the status of the dispute by clicking the support option in the menu on the left.
Download the official Google My Business application. Make sure to download and install the Google My Business app on your phone. It will allow you to edit lists, reply to messages, view valuable information, create posts, and more.
For information on how to configure or optimize local business information, please do not hesitate to contact us. We can help you optimize your GMB listing and use it to make your business successful.