7 easy strategies to get more customers for your real estate business
Want to get more customers for your real estate business How does a prospective client decide which real estate agent to use? Well, apart from reading local real estate agent reviews, there are a lot more things customers consider. Those of you who are real estate agents might be curious to know.
Well, there are around 2 million real estate licensees in the U.S., so real estate is quite crowded. You may feel that it is impossible to grow your business if you have not seen any agents at a networking event recently. What chance do I have of competing with all of them?”
The good news is that growth is within your grasp. Your business can grow through a variety of means, keeping current clients and making more sales as a result.
These tips will help you to succeed in real estate.
Use networking to its fullest potential
You need to attend networking events in a targeted manner in order to grow your business. A person’s goal when he or she walks into an event is to connect with those who can help them in need, whether it is someone to offer financial assistance or someone to share advice.
Use platforms like Homelight to your advantage
Get the most out of this platform by making the most of it. The HomeLight company is based in San Francisco, California, and uses the Internet as a marketing tool while using real estate technology. It can be used to list the property you wish to sell. What’s the best part? This platform even allows you to buy HomeLight customer reviews. And reviews guarantee success, at least the positive ones do!
Get rid of Fake GMBs
Retaining your clients is also important. Someone else may use your name to get customers. You may lose your fame when there is a fake GMB listing. It is important that you claim your space and remove Fake GMB Page in this case.
Send Your Leads an Email
With a CRM system, you can track your leads, but now is the time to engage with them, especially those who aren’t ready yet or are still on the fence about working with you. Using these emails, you’ll be able to demonstrate that you’re knowledgeable about the region or about real estate in general.
In addition, these emails keep you in front of clients who are on the fence, so they’re likely to think, “Oh, I should contact [insert your name or business], since they’ve been sending me all these great emails.”
Make your email a call to action (CTA) by including a link to a blog post, a deal you’re offering, or a gated download. Emails should have a goal, and CTAs help you achieve it.
Invest in an assistant
As a small business owner, you will reach a point where you can no longer handle everything on your own. You should hire help when that time comes, even if that’s just an assistant. As a result, you have time to reach your clients, make it to meetings, and remain sane in the process.
Hire a virtual assistant instead of a full-time, in-person assistant if you can’t afford one. Even though they are far away, they can still take calls, manage leads, and more. On a project-to-project basis, you can also hire contract workers through a website like Upwork. Instead of trying to do it yourself and making a mistake, hire a freelance designer or developer to do it for you.
Getting new clients through referrals is a great way to grow your business
Over 500 real estate agents participated in an OutboundEngine survey, and the results revealed that 75 per cent of their business comes from referrals and word of mouth. You need to leverage your current clients and previous clients for referrals to reach the next level. Various methods can be employed, such as:
- Referrals should be rewarded with gifts
- Your website should request referrals
- Make it easy for people to refer you by using branded materials
- Give thoughtful gifts to your clients
Find out which ideas will generate the most referrals in order to grow your business. Keep referrals flowing by optimizing whichever method works best.
Embrace social media without fear
Even though managing and using social media can seem daunting, 2.8 billion people are using it, making it impossible to ignore. In order to grow your business, it is advisable to have an active presence on at least one social media site, where you can run ads and share content, as well as reach many potential buyers and sellers. These are a few ways to use social media to grow your business:
- You can take a live video tour of new properties on the market. Despite not tuning in during the live feed, if people don’t watch the video on Facebook, it will still live on your wall, where it can be seen and appreciated.
- Share your congratulations on Instagram for new homeowners. They feel amazing, and it’s a chance for you to talk about what you’re doing to change people’s lives, to make home buying/selling easier, and more.
- Facebook is the perfect place to boost listing posts so they’ll reach more people. Your audience can be targeted by region, occupation, age, and many other factors, allowing you to be specific and effective. Check out Facebook’s guide to boosting posts for more information.
Facebook has the most active daily users, so if you aren’t on social media yet, begin by using Facebook. You can take advantage of this platform’s full potential with its many advertising options. You can drive your business’ growth in many ways and stand out among your competitors. To determine which of these ideas is most effective, test them and then optimize them to reach even greater success. Or simply, hire Getreviewsbuzz to do the hard work for you.
We can help you get more customers for your real estate business with our Local SEO services not only this, but because most of the customers read and trust local real estate agent reviews, we can even help you get reviews in the most organic way possible.
Contact us to know more about our services.