Google LSA Verified Reviews

When you enter a local search query in Google, you may find a slew of trusted professionals positioned right above the paid search ads, these are Google’s Local Search Ads. Unlike Google search ads that work on a pay-per-click model, LSAs are based on pay-per-lead thus they eliminate any click that doesn’t engage with your business.

Doesn’t matter if your website, Google my business listing, or PPC campaign are appearing on top of google searches, Google still places LSAs above all of these search results.

Though both GBP and LSA reviews hold importance for your business, LSA reviews have a slightly upper hand. Since there is no verification process in GBP, almost anyone can write and post a review on your GBP, whereas, LSA reviews strictly come from a genuine customer who booked service using your LSAs.

Also, since LSA reviews are verified by Google, they hold “Google Verified Jobs” as an identification mark that separates them from GBP reviews and adds extra value & authenticity to the posted reviews.